Five years ago Berluti started an ambitious transformation. The highly respected French shoemaker set out to become a global, comprehensive luxury brand for men.
Their new vision matched with flawless tailoring immediately garnered praise from fashion pundits and customers alike.
The brand’s longtime and freshly minted devotees were forming a new army of well-dressed men. The ethos that made Berluti a household name in the households that mattered had carried on to through the entirety of everything they put out.
They used only the best materials combined with classic French and Italian craftsmanship and paired it with innovative design.
It was elegant, stylish and authentically luxurious.
From artisanal shoemaker to super-luxury menswear… Berluti has proved that it can do anything.
It seems only natural that Berluti would eventually tap into its reputation for making the best leather and collaborate on a watch. Leather straps are standard in the watchmaking industry but Berluti doesn’t do anything at a “standard” level.
The best leather maker in history has partnered with today’s most actively innovative watch company… Hublot. The Hublot Classic Fusion Berluti’s most prominent feature is its leather dial. Placing leather inside a watchcase is no easy task. Leather is made up of 30% water which means Hublot had to find a way to dry out the leather and encapsulate it within the 45mm case. The results of which are fantastic.
The straps are pure Berlui style. The 18K King Gold Berlui Scritto (limited to 250 pieces) incorporates the immediately recognizable carved leather inspired by 18th century calligraphy. The Berluti All Black (limited to 500 pieces) is marked with the characteristic “Gaspard” incision – a signature of the Berluti house.
Both watches come in an incredible calf leather box with a patina distinctive to Berluti’s artisan style. Upon opening you will find more than just the Classic Fusion Berluti. It comes with a matching travel case for the jet set and the accessories needed to shine your leather… shoes or strap.