“If you can imagine it – We can create it.”
George Bamford 2003
Modern luxury has a problem. No matter how much you pay, no matter how high the quality almost everything on the market today is produced in large numbers. When you buy your wife that expensive handbag you are not buying her exclusivity. You are most likely going to a mall and standing in line for something that many other women will have. That’s not what luxury used to be. Luxury used to synonymous with exclusivity. Kings and Queens would find the best artisans in the world and pay for real luxury. Now everyone has a few “luxury” items in their arsenal.
Unfortunately in the world of contemporary watches rarity is a rarity. Even the best of the best make watches in numbers that make true exclusivity a problem. But where there is a problem there is an opportunity for a solution. Bamford Watch Department is that solution. They were the first company to personalize high-end sports watches. In 2003 George Bamford, the company founder saw a need to put something truly unique on the market and built a brand synonymous with uncompromising style and quality.
Personalization of iconic sports watches is something no one was doing back then and many thought it would be impossible to sustain. When customization of a high-end watch takes place the manufacturer voids the warranty. To keep their customers peace of mind Bamford covers every watch they produce with their own five-year guarantee. With the best watchmakers in the world on hand, Bamford confidently creates lasting exclusivity and consumer peace of mind.
Bamford Watch Department is the “Speed Shop” of the watch world. In the same way that stock cars are modified for high performance and one off details, Bamford makes “suped-up” watches. They are completely independent from the major watch brands they customize. Although the major watch brands are likely to deny it, more than a few new watches seem to have taken their cues from one off Bramford designs.
If you have an idea in mind Bamford prides itself on its ability to bring customer’s ideas to life. If you are a little less creative but still want something original, Bamford has a range of customized watches you can chose from. One thing is for certain; whatever you choose to spend your money on making, it will be in a class of its own.
When you are selling primarily to men it’s important to have the proper atmosphere. Bramford nails this better than perhaps any watch retailer. Their headquarters is a townhouse (nicknamed The Hive) in the heart of Mayfair, London. Mayfair is an affluent area in the West End of London famous for upmarket shops, restaurants and five star hotels. The neighborhood is home to the legendary Savile Row, a street where successful men flock to buy handmade bespoke suits customized for their lifestyle (seems like a fitting neighbor).
The Bamford Hive is a full 5 floors and totally dedicated base of operations. It holds 3 meticulously designed client rooms and their in-house watchmakers. It is the ultimate hangout spot for rakes, hedge funders and gentlemen. All are welcome to view their latest collections or design their own unique personalized watch in this beautifully restored masculine environment. Once you have a Bamford on your wrist, consider your self a welcome guest.